Grupo Plastilene’s Rigids portfolio: more options to better reach the consumer

Food packaging should not be put to the test only once it is being showcased at a supermarket.

Before arriving there, it must go through a filling, storage, transportation, piling, and manipulation process. It must protect the product against external factors, preserve its presentation and, in many cases, make it clear to the consumer that it was never opened before getting to them.

These are the type of needs that Grupo Plastilene’s rigid packaging portfolio responds to, developed under the Vinipack label. More than just formats collection, it gathers solutions for products that need to preserve freshness, support the logistical operation, improve its exhibition, and offers more trust at the point of sale.

Today the markets that show the most interest for these solutions are:

• Processed food
• Fruits and vegetables
• Ready to eat products
• Sauces
• Meat
• Poultry
• Dairy
• Food delivery services

They are categories in which a package cannot only limit itself to act as storage: it must protect the food, help preserve its quality and keep its presentation intact until the last moment.

Cost matters, but so does the packaging

In a sensitive category such as price, cost continues being a relevant criteria for customers. However, when we’re talking about food packaging, there are two defining attributes for the final selection: safety and functionality.

1. Safety is related to protection and food safety of its contents
2. Functionality, alongside aspects such as an efficient closing mechanism, easy opening, compatibility with packaging processes, and the capability to resist the transportation and distribution requirements.

In other words, the packaging must work in and out of the store.

Transparency as an important characteristic

A key difference that customers identify in Plastilene’s rigid packaging is its shine and transparency. These attributes allow the product to have a leading role on shelf, something particularly important for fruits, vegetables, snacks, ready to eat products and products where appearance influences the purchasing decision directly.

This added to the rigidity of the packaging. A higher caliber helps avoid deformities during transportation, storage, and showcase. It ensures the presentation of the product even in operations where products are piled on top of each other or have high rotation.

For a brand, this can mean something very concrete: that the product arrives to the sales point with the same look as when it was packaged.

Trustworthy seals

Our Sellopack line in our portfolio has hermetic containers with high visibility and security seal. Once sealed, the packaging can only be opened once, which allows consumers to know whether or not their packaging has been tampered with before they purchased it.

This attribute represents an additional layer of protection for food and a visible sign that the product retains the conditions as planned.

This line also includes references with internal divisions, thought of for products such as mixes for cookies, dried fruit, and snacks. These configurations allow to separate components within the same presentation and opens up opportunities for products with portions, combinations, or more practical experiences for consumption.

Different lines for different needs

The rigids portfolio are made up by solutions that respond to specific uses:

• Sellopack is geared towards applications that require high visibility, hermecism, and safety seals
• Multipack offers containers such as clamshell with a conventional seal, ideal for products that require protection, order, and ease of use
• Traypack includes multifunctional thermoformed trays that help highlight the products’s presentation when at point of sale
• Freskopack is design for fruits that need to breathe and arrive fresh to consumers

Recycled PET: a conversation that is now available

Having PET postconsumer recycled content, also known as PCR, has become an increasingly present topic in our conversations with customers.

Brands are looking for alternatives that allow them to move forward with their sustainability goals, respond to local and global regulations, reduce their dependence on 100% virgin resins, and strengthen their circular economy strategies.

In this context, Plastilene’s rigids portfolio can include different percentages of recycled PET, according to the requirements of each application. In some solutions, it is possible to combine an internal layer of virgin material with an external layer with PCR.

The goal is not to apply one single formula to all packaging. It is important to find the right combination between performance, protection, presentation, and material optimization for each need.

A packaging that works alongside the brand value

An ideal packaging is not only the one that contains a product. It is the one that helps preserve, protect, showcase, and take it to the consumer in the ideal conditions.

This is the role that the rigid portfolio at Grupo Plastilene seeks to fulfill: to offer solutions that respond to each client’s operational expectations, making sure they offer trust at the point of sale, and allow them to move towards packaging with higher recycled content and circularity potential.

Because when a product arrives fresh, protected, visible, and well presented. The packaging is also communicating the brand’s value. Get to know our full rigids portfolio here. (LINK DE PORTAFOLIO)